Personalizing the Customer Experience for Families and Children

Openet commissioned leading consumer research agency, Harris Interactive, to carry out a survey to examine how teenagers use their mobile phones and the internet. The findings were surprising and indicate that there is an opportunity, for operators to increase customer loyalty, service adoption and win new customers.

The research found that:

  • Cyberbullying and mis-use of mobiles is alarmingly high
  • Most children use their mobiles at times when they're not supposed to - e.g. in class, after bedtime
  • Existing parental rules about safe mobile phone usage are largely ineffective as there is little or no enforcement

The research shows the clear need for operators to provide parental controls that enable them to create a high value personalized service offering for parents by allowing them to control their children´s usage from their mobiles.

DOWNLOAD the research results today.

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Julian Vincent - Chair
AhmadRazif Ramli - Vice Chair
Dr Suhaidi Hassan - Vice Chair
Jagdish Singh - Secretary
Tan Tze Meng - Treasurer
Adil Hidayat - EC Member
Amir Haris Ahmad - EC Member
Selvakumar Manickam - EC Member

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MALAYSIA STATISTICS - Q4 2009

Population - 28610000
Households - 6220000
Direct Exhange Lines per 100 households - 43.6
Broadband per 100 households - 34.2
Cellular phone per 100 inhabitants - 106.1
ADSL Subscribers - 1513500
SDSL Subscribers - 10200
Satellite Subscribers - 5300
Wireless Subscribers - Mobile - 927800
Wireless Subscribers - Others 1- 57100

Source MCMC - www.skmm.gov.my

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